MAGRABi – where eye care is both a science and an art
For over 90 years we’ve been leading innovations in eyewear while constantly challenging boundaries. From the opening of our first store in 1927 we’ve made the marriage of avant-garde style and state-of-the-art eye care our purpose in life.
With more than 200 boutiques across 9 countries, and with 20 pioneering MAGRABi Foundation hospitals focused on vision and eye health research, we’re the Middle East’s leading fashion eyewear and medical eye care specialist.
Throughout the U.A.E., Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Lebanon, Egypt and Turkey, MAGRABi boutiques and eyewear concept stores are home to a carefully curated collection of eyewear styles and designer brands, as well as the most advanced contact lenses available.
At MAGRABi, eye care is both a science and an art.
Amin El Maghraby
Amin & Cherine Magrabi
The first MAGRABi store was opened in Cairo in 1927 by distinguished ophthalmologist Dr. Amin El-Maghraby.
Dr. Amin’s son, Dr. Akef El-Maghraby, continued to invest in the field of eyecare services and established the Magrabi Foundation’s non-profit eye care hospitals as well as the MAGRABi chain of eyewear retail stores, thus bringing the MAGRABi name to international prominence across the Middle East, Africa and Asia. Like his father, an ophthalmologist, Dr. Akef continues as chairman of the MAGRABi retail stores as well as of MAGRABi Group.
In 2004, Amin El-Maghraby became CEO of MAGRABi Group. As the third generation of El-Maghraby’s to head the company, he went on to position the family business as the region’s leading eyewear retailer.
In 2016, together with his sister Cherine Magrabi, the company’s Marketing Communications, Creative and Innovations Director, Amin relaunched MAGRABi’s retail network following a complete rebranding which included greater focus on the company’s medical excellence as well as repositioning its stores as the region’s leading go-to destination for fashion eyewear.
Today, the company employs an expert team of more than 150 eyecare practitioners and 400 opticians, as well as highly-qualified local and regional teams working in key roles within the customer service, marketing, merchandising, business operations and administration departments.
Get to know more about the visionaries of MAGRABi.
MAGRABi’s #EmpowerYourVision campaign focuses on women’s empowerment. We put together a team led entirely by Middle Eastern women including the producer, director and photographer, and worked with five of the region’s leading style influencers - Fatima AlMomen, Ascia, Tamara Gabbani, Mariam Yeya and Nour Arida - to deliver a powerful social and cultural message for change. It’s a campaign and a message that lay deep within our corporate ethos. We’ve long been advocates of equal pay policies, and women hold many key positions within the top levels of management. We’re not simply making on-trend statements, we’ve been doing things this way since 1927 because we’ve always known it is right.
"As a brand, we believe in self-expression, gender equality, creativity, in dreaming big, breaking the norms and in having a vision"
CHERINE EL MAGRABI
COMMUNICATION AND CREATIVE DIRECTOR
To highlight our belief, MAGRABI’s #EmpowerYourVision campaign focuses on women’s empowerment, and its accompanying video showcases MAGRABI’s contemporary styles through chic and edgy visuals, and features five of the region’s leading style influencers sharing stories of their struggles on the road to success. Each tells a tale of resilience, and each embodies their own unique expression of empowerment.
“I strongly believe that women can be graceful yet strong, poised yet fearless”
CHERINE EL MAGRABI
COMMUNICATION AND CREATIVE DIRECTOR
Our message is not one merely of ‘liberation’, but rather of personal celebration and of encouragement in facing the unknown whilst accomplishing your ambitions, and by staying true to your own ‘vision’.
Everything we do is driven by our core values of innovation, inspiration, individuality and impact. So passionate are we about these traits that we included their reference in our identity and stores through our company’s name: MAGRABi
We’re at the forefront of contemporary style, combining pioneering store concepts with services delivering cutting-edge technology and expert medical advice.
We’ve reimagined the traditional retail experience and created an environment that explores the science and art of eyecare, creating a fully immersive experience that connects our customer emotionally to our brand leaving them feeling engaged and excited.
With 90 years of experience, we’ve taken the time to get to know our customers and have tailored our offer to include uniquely personalized services and carefully curated products.
We’re delivering relevant and contextual eye wear and eyecare solutions on every visit to our stores. We’re making our mark on each customer’s journey and ensuring eyecare is accessible to all.
We chose our now familiar mint green color as a reflection of the health, renewal, harmony, freshness and energy which combine to create an environment of calm within our stores. We added black to highlight the essence of our sophistication, and also included a dash of pink for an added touch of femininity.
What makes us unique?
We see the science and technology behind eye care as a fascinating art
We are proud of our medial heritage and the depth of our service expertise. We believe the best way to share with customers our knowledge in eye care, together with our technologically advanced equipment and beautifully crafted products, is to celebrate each as a representation of fascinating art.
We offer informed design and lifestyle choices for our customers
Eyewear reflects personal style and is a means of self-expression. This is why we carefully select the world’s best brands and latest designs to address the desires of our customers across all markets and segments.
Our retail experience is second to none
In our role as the leader in the optical industry, we’ve reinvented the retail experience for our customers. We want to deliver delight and surprise on every visit to our stores. With inspiring retail environments and innovative touchpoints, we’ve created emotional connections with our customers.
We’re always making things better
We are obsessed with making things better. Whether this means creating better products and services, a more memorable customer experience, a better place to work for our employees or giving back to the local community, all-in-all, making things better has become a habit of ours.
At MAGRABi, we’re committed to a charter of inclusivity, humanity and pioneering leadership.
To care, to collaborate, to build capacity Inclusivity is at the very core of MAGRABi. Caring is the heart of our nature and we take our commitment further in support of our team, our customers, our business partners and the community. We believe in the whole being greater than the sum of its parts. As continuous learners we’re embracing change and prioritizing collaborations to add value and grow the capacity and capabilities of ourselves as individuals, our company, our partners and stakeholders.
To remain humble, to act with integrity and respect We’re human, and we act with the highest standards of humanity. We treat others as we wish to be treated ourselves. At MAGRABi, there’s no room for ego – we’re a team and we value the contribution of all. We maintain the highest standards of integrity and work ethics – yes, we work even when no one is watching. We follow the commitments we made to our partners and customers, we comply with our company’s systems and procedures, and we’re not afraid of making hard decisions when we know they’re the right decisions. We’re respectful. We’re great listeners. We treat everyone as our equal and, when conflict arises, we’re sure to resolve it in an open and positive manner.
To be leaders, always accountable and always innovating We’re pioneers and we launch into every new task with the outcome in mind, and with the belief that it is possible. We’ve created a productive atmosphere, one where the proactive and those with passion feel empowered and inspire others. Even after 90 years in business, we’re still operating with a start-up mentality. We’re innovating, pushing boundaries and thinking creatively. We’re restless pioneers, but we’re doing so with discipline and an acceptance of our own accountability. We own our projects, we’re agile, and we’re constantly evolving with the aim of remaining the industry leader.
As we continue to drive our ambition to establish a replicable public health-oriented model for equitable sustainable and comprehensive eye health care, we recognize our responsibility to maintain the best social, sustainable and economic practices.
See a better tomorrow; Build a better tomorrow
To become recognized as a world-class eyecare and eyewear retail brand
To delight our customers with unparalleled expertise and an inspiring choice in eye care
To deliver superior value for customers and shareholders To become the preferred partner for stakeholders and the communities we work in
Teamwork: We are one MAGBRABi, one team
Honesty: What’s right is right
Respect: We treat everyone as equal
Integrity: We take ownership