December 23, 2019
Traditionally, a visit to the optician was rarely an event to look forward to, nor did it offer much in the way of surprises – white walls and tiles, a series of frames displayed on wall-mounted shelves, neon lights and a few desks. But for MAGRABi – the Middle East’s largest luxury eyewear retailer – individuality is key, and not just when it comes to picking a pair of sunglasses.
A family firm with a lengthy history, today MAGRABi has grown to over 140 stores across KSA, UAE, Qatar, Kuwait & Egypt, and if anyone was in doubt as to its coolness credentials, the brand rocked the internet with its 2018 ‘Empower Your Vision’ campaign. Featuring five of the Middle East’s most influential influencers, and at precisely the right moment in time, it delivered a socially driven message to the region’s women not of uprising, but rather of celebration and of staying true to your own unique vision. In short order, the Arabic version was viewed over five million times, while the English has gone on to rack up over a million-an-a-half.
2019’s follow-up ‘The Arabian Eye’, a celebration of the Arab identity, saw MAGRABi deliver a call to empower their vision of a progressive Arabia. Hitting the right cultural and social notes once again, the campaign has been viewed a whopping 11.4 million times… and counting.
Its latest concept stores, which began rolling out in 2016, are a celebration of sight and, today, MAGRABi has reinvented itself as a lifestyle brand that embraces the tension between art and science, style and function.
However, MAGRABi reserves its sharpest focus for their peerless customer experience – each boutique boasts tailored eye tests, as well as its own engraving, repair, and gift-wrapping kiosks, and personal style consultants to guide customers towards the right choices of eyewear.
What’s in store?
MAGRABi’s finely curated portfolio of global luxury eyewear brands reads like a Rolodex of the world’s best fashion designers. Ray-Ban is the iconic lifestyle brand within all boutiques, while Chanel, Prada, Dior, Bulgari, Cartier, Burberry, Fendi, Dolce & Gabbana, and Gucci are in-store seasonal style hot tickets.
Lifestyle brands also include Vogue, Tiffany, Georgio Armani and Emporio Armani.
We select our top picks from MAGRABi’s current fall-winter collection of desirable eyewear!
With over 100 brands and thousands of styles to choose from, take our best piece of advice and drop in on a boutique and spend some time with one of MAGRABi’s style consultants, or simply style yourself, and shop your time away at magrabi.com!