Press Release

May 26, 2019

MAGRABi Optical Announces “Vision For All” Initiative Across The Middle East

As part of ‘THE ARABIAN EYE’ Campaign calling to celebrate vision of all Arabs

MAGRABi OPTICAL ANNOUNCES “VISION FOR ALL” INITIATIVE ACROSS THE MIDDLE EAST

  • Donates 10,000 optical frames to children and elderly in need during the holy month of Ramadan across region.
  • ‘The Arabian Eye’ campaign aims to cherish cultural identity and heritage of Arabs and celebrate modern and progressive vision of Arabs and how it relates to our roots and values.

MAGRABi Optical, the leader in vision care & eyewear throughout the Middle East, is announcing “Vision for All” Initiative across the Middle East. The initiative aims to donate 10,000 pairs of optical frames to children and elderly in need for every sunglasses or eyeglasses sold during the last ten days of Ramadan across all MAGRABi Optical stores.

For this purpose, MAGRABi Optical is collaborating with a number of charity organizations in the countries which it operates in.

“80% of what a human can learn is perceived through the eyes. We understand the real life impact of poor vision and we always strive to grant everyone the opportunity to have healthy eyesight and improve the quality of their lives. To build on the spirit of giving during Ramadan, we are delighted to announce the ‘Vision for All’ Magrabi initiative, with an aim of giving back to the communities in which we operate in” commented Amin Magrabi, CEO of MAGRABi Retail.

The ‘Vision for All’ initiative comes as part of the ‘The Arabian Eye’ campaign which MAGRABi launched during the holy month of Ramadan to cherish the cultural identity and heritage of Arabs and celebrate the modern vision of the Arabs of the Now and the future and how it relates to our roots and values. MAGRABi continues to Empower Vision, by sharing with the world a strong end-statement that reflects an empowered & united vision of what it truly means to be an Arab and highlight the beauty of their diversity.

The campaign calls to inspire and empower the vision of a contemporary Arabia that cherishes its common values, cultural heritage of the past, and embraces their diversity in the new world of today.

The ‘Arabian Eye’ campaign brings together the most stunning Arabic male and female influencers who have outstanding genuine connection with their followers. Featuring a diverse cast of inspiring influencers from around the region to include Leena Al Ghouti from Palestine, Hala Abdullah from Saudi Arabia, Salma Abu Deif from Egypt, Muhanned Al Hamdi from Saudi Arabia, Mahmoud Sidani from Lebanon and Abdulla Al Abdulla from Qatar.

ABOUT MAGRABi

MAGRABi Optical is the leading eye care & eyewear retail chain in the Middle East & North Africa, with 150 stores, across 5 countries. Founded in 1927, Magrabi was built on the belief that eyesight is one of life’s greatest gifts—deserving the world’s finest care. MAGRABi’s history of medical excellence spurred it to become the leading optical retail chain in the Middle East and North Africa. Since launching its uplifted identity & renewed lifestyle positioning in late 2016, the brand continues to establish itself as the go-to for quality, state-of-the-art care and fashion-forward eyewear besides eye care world-class excellency.

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