Hia Hub 2024: Where Vision Meets Innovation in Fashion and Beauty

Now in its fourth year, Hia Hub is back, bringing together the most celebrated pioneers, trendsetters, and artists for a dynamic program of talks, workshops, and masterclasses. Attendees can immerse themselves in interactive exhibitions, inspiring artworks, and live performances on the Billboard Arabia stage.

As the region's most anticipated event for fashion, beauty, lifestyle, and skincare, Hia Hub attracts top-tier names, from stars and designers to industry leaders and influencers. With this year’s focus on sustainability in fashion and the future of digital trends and e-commerce, the event offers insightful discussions, workshops, and educational sessions tailored to empower the next generation of innovators. MAGRABi is honored to be part of this prestigious event, leading the regional eyewear sector and offering visitors an unparalleled experience. Join us at our stand in the main plaza, where we bring vision to life through art and science, and stop by Doctor M’s stand near the Billboard Arabia stage to experience a celebration of music and joy with the latest in optical innovation. Don’t miss your chance to be part of this unforgettable celebration of creativity and vision at Hia Hub 2024!